![]() The company changed its paper purchasing policies in 2011 after pressure from Greenpeace. Collaborations with Discovery’s Hub Network followed, and the Little Pony franchise revival became the network’s highest-rated children’s programming. Hasbro Studios was formed in 2009, and its many T.V., media and entertainment properties were consolidated under it by 2012. Growth continued with new products, acquisitions and expansion of the entertainment business under new CEO Brian Goldner. When Stephen Hassenfeld died in 1989, he had grown the company from $104 million in sales to $1.4 billion in just one decade. In 1988 it acquired Coleco’s children’s indoor/outdoor furniture and riding toy lines, and a year later, it purchased bankrupt Coleco for $85 million. Hasbro Growth Returnsīy the mid-1980s, Hasbro surpassed Mattel, becoming the world’s largest toymaker. fifth best-selling toymaker, Milton Bradley, bringing new brands and products, including Twister, The Game of Life, Easy Money and Playskool. In addition, the company acquired GLENCO Infant Items, which made infant products and Knickerbocker Toy Company.īy 1984, Stephen’s brother Alan took over as president while Stephen remained CEO and chairman, and Hasbro became the nation’s sixth best-selling toymaker. In 1982, Hasbro launched the famous Transformers toy line and new T.V. The new CEO reduced the product line by one-third and new products by half, focusing on simpler, lower-cost products like Mr. Third-generation Stephen Hassenfeld took over as President and CEO in 1979, and Hasbro spun off the Empire Pencil division to his great-uncle Harold to avoid family conflict over company directions. Fortunately, the company acquired licensing rights to the Peanuts cartoon characters In 1975. Other reasons for ending the toy line were rising prices for plastic and crude oil and the end of the Vietnam War. Joe sales declined, and Hasbro ended production of the toy line. Financial Woes, New Productsīy 1975, G.I. The company weathered two toy product problems with Javelin Darts and The Hypo-Squirt, a hypodermic needle-styled squirt gun the media dubbed “junior junkie kits.” The Consumer Product Safety Commission banned the sale of lawn darts in the U.S. A five-year experiment began with a Romper Room Nursery School franchise chain which ended in 1975 but also saw the launch of the very successful Galloping Gourmet T.V. The same year, a Teamsters strike and Asian supplier problems caused the company’s first loss of $1 million. series and product line, its first entry into the entertainment business. A year later, it bought the company producing the popular children’s “Romper Room” T.V. While the company had sold products under its Hasbro tradename, it officially shortened its name to Hasbro Industries in 1968. New Name, New Company Growth, New Challenges By 1965, this product alone accounted for two-thirds of company revenue. Joe action figure aimed at boys who did not want to play with dolls. In 1964, Hassenfeld Brothers had another big hit with its G.I. ![]() ![]() While successful, product knockoffs and reports of sore throats and skin rashes led to a voluntary product recall by the company. It was a slime-like liquid rubber toy named after the movie The Absent-Minded Professor. A decade of solid business growth continued, and the company expanded to Canada in 1961. Potato Head in 1952, and in 1954 the company became a major Disney licensee. Hassenfeld Brothers’ first big toy product hit was Mr. During World War II, the company started incorporating plastic materials. The company began producing modeling clay and their first toys – doctor and nurse kits. In 1926, Hassenfeld Brothers was officially incorporated, with Henry taking over management of the company and Hillel leaving to manage another textile business. Initially, it sold textile remnants but soon began producing pencil cases and school products, including pencils. The company was founded in 1923 in Providence, Rhode Island, as Hassenfeld Brothers by three Polish-Jewish brothers – Hillel, Henry and Herman Hassenfeld. They include Monopoly, Nerf, Playskool, Tomko, Littlest Pet Shop, Play-Doh, Transformers, My Little Pony, Power Rangers, and Dungeons & Dragons. When you think of the world’s most popular toys, puzzles, board and electronic games, RPG’s and sports equipment, they’re very likely among Hasbro’s more than 1,500 brands. It owns the trademarks and products of industry icons Parker Brothers, Milton Bradley and Kenner and is also the parent company of the media company Entertainment One. Now headquartered in Pawtucket, Rhode Island, it’s one of the giants in the toy industry, with a unique mix of toy products, board games and media assets. ![]() As you might expect with a company founded 99 years ago, Hasbro has a colorful history and a long list of more than 800 pending and active federal trademark registrations owned by the company.
0 Comments
Leave a Reply. |
Details
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |